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While Sirius Satellite Radio has reported 359,000 new users in the third quarter, nearly double the increase in the same quarter last year, Scott Moritz of TheStreet.com points out that those figures - far more impressive than the 48 percent subscriber growth rate at rival XM - could be the result of “liberal math.”
Both Sirius and XM count on arrangements with automakers to power subscriber gains, but while XM waits until a car’s satellite service is actually activated before adding it to the new subscriber tally, Sirius sometimes counts them as soon as a car with a factory installed radio arrives at a dealership.
That kind of calculation could be bolstering Sirius’s growth figures as dealers are currently receiving a new crop of 2006 models. Growth rate of both satellite services is tantamount in the advertising decisions made by media buyers, particularly as the satellite market has turned into a hotly contested, two-player competition.
In July, roughly half of XM’s subscribers and about a quarter of Sirius’s subscribers came from automotive partners.
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
