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Total magazine rate-card-reported ad revenue for the month of September increased 4.7 percent compared to September 2004, according to Publishers Information Bureau. Ad pages were down 1.3 percent from September 2004. Year-to-date, PIB revenue closed at $16,213,532,068, an increase of 7.9 percent from the same period last year, with ad pages totaling 171,696, a one percent gain.
Seven of the 12 major advertising categories increased their PIB revenue and pages over last year. Media & Advertising generated the largest increases in both pages - 15 percent - and dollars - 23.6 percent. Other top gainers included Financial, Insurance & Real Estate - revenue up 5.2 percent and pages up 7.4, Drugs & Remedies - revenue up 16.6 percent and pages up 7.1 percent, and Toiletries & Cosmetics - revenue up 14.5 percent and pages up 5 percent.
Losers included Home Furnishings and Supplies which fell 18.4 percent in revenue and 17.8 in pages compared with last year and Automotive, which saw revenue drop 3.1 percent and pages 9.2 percent.
Year-to-date, seven of the 12 major advertising categories generated increases in PIB revenue and pages. Double-digit PIB revenue and page growth was recorded by Financial, Insurance & Real Estate - revenue up 12.4 percent and pages up 12.4 and Food & Food Products - revenue up 15.3 percent and pages up 10.7.
Technology’s revenue is down 6.6 percent since January and pages down 11.5 percent. Revenue for Home Furnishings and design is down 4.6 percent and pages down 7.2 percent.
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Kroger,…
