»
Total magazine rate-card-reported ad revenue for the month of September increased 4.7 percent compared to September 2004, according to Publishers Information Bureau. Ad pages were down 1.3 percent from September 2004. Year-to-date, PIB revenue closed at $16,213,532,068, an increase of 7.9 percent from the same period last year, with ad pages totaling 171,696, a one percent gain.
Seven of the 12 major advertising categories increased their PIB revenue and pages over last year. Media & Advertising generated the largest increases in both pages - 15 percent - and dollars - 23.6 percent. Other top gainers included Financial, Insurance & Real Estate - revenue up 5.2 percent and pages up 7.4, Drugs & Remedies - revenue up 16.6 percent and pages up 7.1 percent, and Toiletries & Cosmetics - revenue up 14.5 percent and pages up 5 percent.
Losers included Home Furnishings and Supplies which fell 18.4 percent in revenue and 17.8 in pages compared with last year and Automotive, which saw revenue drop 3.1 percent and pages 9.2 percent.
Year-to-date, seven of the 12 major advertising categories generated increases in PIB revenue and pages. Double-digit PIB revenue and page growth was recorded by Financial, Insurance & Real Estate - revenue up 12.4 percent and pages up 12.4 and Food & Food Products - revenue up 15.3 percent and pages up 10.7.
Technology’s revenue is down 6.6 percent since January and pages down 11.5 percent. Revenue for Home Furnishings and design is down 4.6 percent and pages down 7.2 percent.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
