»
A study released yesterday by Starcom USA found that 65 percent of consumers think magazines accept money from advertisers for mentions in editorial content, AdAge reports - and most readers don’t really mind. In fact, nearly 83 percent of respondents found that mentions of specific brands fit the content and context of the article.
But Brenda White, director-print investment at Starcom Worldwide sends a warning to editors: “This is not a permission slip,” she said. If readers already believe that editorial content is for sale, publishers who live up to that expectation could jeopardize reader trust.
While lifestyle titles were found to have more reader acceptance on paid product placement, readers resisted the idea of the concept in newsweeklies.
The study of 692 magazine readers was conducted in September.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
