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A study released yesterday by Starcom USA found that 65 percent of consumers think magazines accept money from advertisers for mentions in editorial content, AdAge reports - and most readers don’t really mind. In fact, nearly 83 percent of respondents found that mentions of specific brands fit the content and context of the article.
But Brenda White, director-print investment at Starcom Worldwide sends a warning to editors: “This is not a permission slip,” she said. If readers already believe that editorial content is for sale, publishers who live up to that expectation could jeopardize reader trust.
While lifestyle titles were found to have more reader acceptance on paid product placement, readers resisted the idea of the concept in newsweeklies.
The study of 692 magazine readers was conducted in September.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
