»
College students find search engines more reliable than all other forms of media, including magazines, newspapers, and TV ads, according to a new study by Yahoo Search Marketing, Mediapost writes. Yahoo and Hall & Partners surveyed 486 college students in August, and Greenberg Brand Strategy researchers asked the students to rate information sources on a five-point scale.
Yahoo found that 81 percent of college students rated search engines as the best source of info, followed by friends and family with 64 percent of students. Thirty-four percent said traditional media was their best source. (An information source was considered “best” if students placed it in one of the top two boxes on a five-point scale.)
Search came in second to family and friends when it came to reliability.
In a related study, Yahoo also found, perhaps not surprisingly, that expectant parents choose keyword searches more than any other source for information.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
