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More than 94 million people in the U.S. - 56 percent of the domestic internet population - viewed a streaming video online in June 2005, according to comScore Media Metrix’s Online Video Ratings. Over the three months ending in June, the average consumer viewed 73 minutes of streaming video content per month.
Of particular interest, comScore found that the hard-to-reach 18-34 year-old male demographic views an even greater amount of streaming content, at 84 minutes a month.
Other findings: male users, who represent 50 percent of the total online population, account for 61 percent of all video streamers; male and female viewers spend virtually the same amount of time viewing online video content (72.4 and 70.6 minutes respectively); and in the month of June, the daytime daypart (from 10 a.m. to 4:30 p.m.) had the most streaming activity, with 18 streams per streamer, followed by late night (1 a.m. to 7 a.m.) with nearly 17 streams per streamer.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
