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More than 94 million people in the U.S. - 56 percent of the domestic internet population - viewed a streaming video online in June 2005, according to comScore Media Metrix’s Online Video Ratings. Over the three months ending in June, the average consumer viewed 73 minutes of streaming video content per month.
Of particular interest, comScore found that the hard-to-reach 18-34 year-old male demographic views an even greater amount of streaming content, at 84 minutes a month.
Other findings: male users, who represent 50 percent of the total online population, account for 61 percent of all video streamers; male and female viewers spend virtually the same amount of time viewing online video content (72.4 and 70.6 minutes respectively); and in the month of June, the daytime daypart (from 10 a.m. to 4:30 p.m.) had the most streaming activity, with 18 streams per streamer, followed by late night (1 a.m. to 7 a.m.) with nearly 17 streams per streamer.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
