»

Network Audiences Getting Older

thewb3.jpg

ABC, CBS and NBC have all seen the median age of their primetime viewers go up this television season, the New York Post reports. Even the youth-obsessed WB, whose programming revolves around teen angst, has matured dramatically. Fox is the only network to see its median age fall slightly, to 40.7 years.

In the first three weeks of this season, NBC’s median age was 49.1, an increase of 2.4 years compared to the same period a year ago. ABC saw its median age rise 1.3 years to 46.3 years. Right now it leads among viewers 18 to 49. CBS experienced the smallest increase, with the median age rising to 51.8 years from 51.3.

The biggest jump came at the WB, which aged 3.4 years between seasons and now has a median age of 37.2 years.

Related topics: Youth, TV Network, Demographics, Television...   

Radio read more like this »

Arbitron Settles w/NY AG, Agrees to Pay $260K, Fund Minority Radio Campaign

Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…

Outdoor read more like this »

Conflicting Bus Campaigns Argue Question of God

Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.

She began raising…

Television read more like this »

Time Warner: Economy Hurt Advertising Biz More than Expected

Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.

The company said it will post a net operating loss…

Interactive read more like this »

Google: Checkout Icon Increases Ad Click-Thru 10%

On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)

What’s more, Google Checkout users purportedly…

Direct read more like this »

Kroger Targets Coupons with Customer-Loyalty Data

Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.

Kroger,…

MARKETING JOBS
advertisement