»
Comcast announced that more than one billion programs have been viewed on the company’s On Demand service to date this year. Well ahead of expectations that it would hit that mark by the end of 2005.
That news follows recent reports that some networks could launch prime-time entertainment shows to VOD platforms as early as next summer and almost certainly by the start of the 2006-07 season.
Last year, Comcast customers viewed 567 million video on demand programs. “One billion views in less than 10 months proves that On Demand is transforming the way people watch TV,” said Page Thompson, Vice President and General Manager of Comcast On Demand.
Comcast has more than 3,800 programs available any time customers want to watch them. In Comcast’s most mature VOD markets, more than 75 percent of digital cable customers have used the service in the previous 90 days. On average, homes with On Demand use the service more than 20 times per month.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
