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J.L. Halsey Corporation announced yesterday that it had acquired email-marketing hosted software and services provider Uptilt, Inc., dba EmailLabs; having earlier this year acquired Lyris Technologies, Halsey claims it is now the largest publicly held company focused solely on email marketing, MarketingVOX reports. Halsey will pay the owners of Uptilt approximately $19.5 million in cash at closing (of which approximately $2.8 million will be funded through Uptilt’s available cash); it will also pay two annual installments totaling up to $3.5 million if EmailLabs achieves specified revenue targets
“The combination of EmailLabs and Lyris, with its ListManager, Sparklist and EmailAdvisor products, enables Halsey to offer either installed or hosted software solutions to marketers who require the most advanced email marketing features in the industry,” Halsey COO Luis Rivera said in a statement.
Some 97 percent of EmailLabs revenue comes from hosted email marketing services. This year, through September 30, EmailLabs had approximately $6.4 million in revenue; for all of 2004, revenue for EmailLabs was approximately $5.7 million, according to Halsey.
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