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Apple and Walt Disney have inked a deal to provide next-day downloads of popular shows - such as Desperate Housewives and Lost - to the new video iPod via iTunes for $1.99, Adrants reports. The mobile, pay-per-view programming may make sense for the networks in these days of dwindling ad revenue, but for marketers, the commercial-free aspect of the programming could mean that an ad medium has been pulled from under their feet.
Whether viewers will want to watch their favorite shows on a 2.5-inch screen remains to be seen. On the other hand, as ABC is requiring producers to use a six-act format - meaning commercial breaks happen more often during a show - and as complaints have been received, viewers may just embrace the new medium.
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
