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Apple and Walt Disney have inked a deal to provide next-day downloads of popular shows - such as Desperate Housewives and Lost - to the new video iPod via iTunes for $1.99, Adrants reports. The mobile, pay-per-view programming may make sense for the networks in these days of dwindling ad revenue, but for marketers, the commercial-free aspect of the programming could mean that an ad medium has been pulled from under their feet.
Whether viewers will want to watch their favorite shows on a 2.5-inch screen remains to be seen. On the other hand, as ABC is requiring producers to use a six-act format - meaning commercial breaks happen more often during a show - and as complaints have been received, viewers may just embrace the new medium.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
