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The New York Times is introducing advertising-supported branded watermarks that will be superimposed over a Tuesday to Saturday page of its public company stock listings in the Business Day section of the newspaper. The new ad format will appear on a periodic basis. The announcement came less than a week after Tribune Media Net - the national advertising sales organization for Tribune Co., publisher of the LA Times, Chicago Tribune, and Newsday, among others - touted its own ability to run watermarked logos, cascading stairs, and other unusual ad options.
The New York Times’ branded watermark will occupy a full page of tabular stock listings and will include the advertiser’s message on the bottom of the page.
The New York Times Company recently announced that it would cut 500 job at its many properties, which affected about 250 positions at The New York Times Media Group.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
