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As part of a larger survey about media sales people, Media Life asked readers to tell the most outrageous antics and blunders of reps they’d met through the years. Here are a few highlights:
One reader recalled a group presentation where the sales rep was trying to make an emphatic point and took off his shoe to bang on the desk. “Unfortunately, he had stepped in some dog excrement before entering. Let’s just say the shit was really flying that day.”
One sales rep quite generously congratulated a media planner on the upcoming birth of her child during a sales call. “I was not pregnant,” recalls the planner, “just wearing a full skirt.”
Another rep, for reasons entirely unclear to this day, chose to do his entire presentation with his back to the group. The rep held the visuals over his left shoulder.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
