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While a number of prospective bidders of Aegis remain on the sidelines, and while corporate raider Vincent Bollore continues to up his stake in the U.K.-based independent media agency, no material offer has yet been made to acquire the agency, Mediapost reports.
According to reports in several French dailies, the Aegis board, which met yesterday, is now resolved to selling the company rather than remain independent. Publicis Groupe and WPP Groupe are reportedly still interested in a bid to acquire Aegis, but Omnicom - the only other logical player in the process - has been silent.
Bollore’s stake in Aegis is now at 15.43 percent.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
