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The readership of Hoy, the nation’s leading Spanish-language newspaper with daily editions in New York, Los Angeles, and Chicago, has increased its daily readership in Los Angeles by 27 percent in the most recent six-month measurement period, according to new Scarborough numbers. But Hoy is growing tremendously in all its markets.
The nation’s only national Spanish language daily, Hoy is “seeing a steady and strong trend in readership growth,” said Digby Solomon Diez, Hoy publisher. “We are gaining new readers daily by providing Spanish-dominant Latinos with the content they want most, and distributing the paper in highly targeted areas.”
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