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While almost all newspapers now offer online classifieds, few are taking advantage of the full range of the internet’s interactive and display capabilities, a recent University of Missouri-Columbia study found, reports Mediapost. For the study, online classified ads of 24 newspapers, ranging in size from a 2,110 circulation to the Los Angeles Times’ 900,000+ circ, were examined over a two-day period in March.
While 91.6 percent of the papers offered classifieds in the automotive, employment, and real estate categories, fewer than half of the classified sites included the capability that allows users to be notified by email when new ads match their criteria. (Such email alerts were more likely to be offered for job ads than automotive or real estate.) None of the papers studied used audio clips, 4.2 percent used video, and chat functionality appeared in only 2.8
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
