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While almost all newspapers now offer online classifieds, few are taking advantage of the full range of the internet’s interactive and display capabilities, a recent University of Missouri-Columbia study found, reports Mediapost. For the study, online classified ads of 24 newspapers, ranging in size from a 2,110 circulation to the Los Angeles Times’ 900,000+ circ, were examined over a two-day period in March.
While 91.6 percent of the papers offered classifieds in the automotive, employment, and real estate categories, fewer than half of the classified sites included the capability that allows users to be notified by email when new ads match their criteria. (Such email alerts were more likely to be offered for job ads than automotive or real estate.) None of the papers studied used audio clips, 4.2 percent used video, and chat functionality appeared in only 2.8
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
