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Detroit billboards are going fast during the time of the Super Bowl, writes the Billings Gazette. Viacom Outdoor has already sold about 75 percent of its 2,000 billboards in metro Detroit for Super Bowl season. The game is slated for Feb. 5.
Detroit Transportation Corp. has auctioned off the outside of its monorail cars, which typically cost around $30,000, along with advertising space at its 13 passenger stations during the first two months of 2006. The DTC has already closed its request for proposals for the ad space, which could be awarded to successful bidders as early as this week.
Other events in the area during that time include the 2006 North American International Auto Show and Winterfest. Both Viacom and Gateway Outdoor Advertising both have billboards in the metro Detroit area left to sell during that time.
Controversy over huge banners that wrapped buildings, sparked during the summer’s All-Star game, continues in the city.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
