»
For the last two Thursdays, CBS’s Without a Trace beat out NBC’s ER among adults 18-49, Media Life reports. Two Thursdays ago was the first time ever - in their four-year battle for the 10 p.m. timeslot - that Trace bested the 12-year-old emergency room drama.
Last Thursday, Without a Trace averaged a 6.7 Nielsen overnight rating, compared to ER’s 6.1.
Without a Trace passed ER in total viewers last year, and some felt it was only a matter of time before NBC’s Thursday night schedule cooled enough that ER would become vulnerable. Now that Without a Trace has actually bested ER two weeks in a row, Media Life predicts it will stay there, particularly as ER isn’t getting much support from the rest of the night.
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
