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‘Hold for Pickup’ Saves Retailers 15-30 Percent in Shipping

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The U.S. Postal Service has teamed with APX Logistics to offer retailers a new program, Hold for Pickup, DM News reports. The program, which lets consumers pick up packages at their local post office, promises cost savings of 15 to 30 percent per package, compared with the cost to ship a package by UPS or FedEx.

Hold for Pickup’s first client is Dell, which is requiring that all consumers who buy basic models choose the Hold for Pickup option in order to get free shipping.

A recent Shop.org survey showed that 79 percent of online retailers plan to offer free shipping - with conditions - during the holiday season. That will make the offer the most popular online promotion of the holidays.

Related topics: Planning, E-Commerce, Direct...   

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Arbitron Settles w/NY AG, Agrees to Pay $260K, Fund Minority Radio Campaign

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Conflicting Bus Campaigns Argue Question of God

Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.

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Time Warner: Economy Hurt Advertising Biz More than Expected

Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.

The company said it will post a net operating loss…

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Google: Checkout Icon Increases Ad Click-Thru 10%

On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)

What’s more, Google Checkout users purportedly…

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Kroger Targets Coupons with Customer-Loyalty Data

Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.

Kroger,…

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