»
Phone company Verizon, one of the four remaining offspring of Ma Bell, is offering its new, fiber-optic network-based Fios TV service to deliver TV programming and internet access to combat the competitive threat of cable companies, reports CNET (via MarketingVox). Verizon is trying make the Fios TV service not only highly interactive but also reliable and user-friendly - since customers satisfied with Fios would likely use Verizon for telephone and broadband access as well.
Fios TV, which uses internet protocol (IP) and runs over a fiber-optic network that Verizon is building throughout its territory, connects directly to people’s homes. It was launched last month in Keller, Texas, and is expected to reach three other cities by yearend. The main benefit of IP is that it will allow TV viewers to interact with TV programming in ways they haven’t before.
Viewers would be able to access various types of online content while watching TV. For example, an interactive fantasy sports application would allow viewers to compare stats and keep track of points on their TVs while watching games. Or someone watching a show on The Food Network could call up the recipe on the TV screen as they cook. Or users could play games over the Fios TV network with others - located next door or thousands of miles away.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
