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A new study that measures consumer response to custom publications conducted by Roper Public Affairs, a GfK Group market research firm, says that most consumers prefer receiving information from companies through editorial content rather than ads, MediaPost reports.
In fact, 85 percent of respondents to the study sponsored by the Custom Publishing Council, said they prefer custom publications to ads, and 75 percent felt better informed after reading them. More than six in ten said custom pubs made them feel closer to the sponsoring company, and 75 percent said they believe the effort shows an interest in building good relationships with customers. Eighty percent said they find the information in these magazines interesting.
Other data shows that 44 percent of respondents receive custom publications related to their work. Two-thirds said they had forwarded related articles from custom pubs on to colleagues, and more than 70 percent said they have told friends or colleagues about something they read in a custom publication.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
