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Finally, the American Society of Magazine Editors (ASME) released its revised magazine guidelines yesterday at the American Magazine Conference in Puerto Rico, AdAge reports. As with the old guidelines, the new rules call for all advertising that resembles editorial to be labeled in such a way that would prevent readers from confusing the two, but by the new rules, such pages can be labeled “promotion” instead of “advertisement” if an advertiser so chooses.
But the biggest difference between the old and new guidelines is the length - trimmed from five pages to one - and most changes are simply tweaks to the existing framework.
The ASME has also decided to “allow” sponsorship of non-recurring editorial features such as special issues and inserts, as long as they are, again, clearly labeled as advertising. But the question remains whether the ASME actually has enough influence to enforce its rules: magazines that have ignored the guidelines in the past have had no penalty other than exclusion from entering the Magazine Publishers of America’s annual magazine awards.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
