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CBS announced yesterday that it will make free podcasts available through iTunes and CBS Digital media sites for shows such as 60 Minutes and Guiding Light, along with news and sports programming, Mediapost reports. Once a user subscribes to a particular show, iTunes will automatically download new shows to a user’s computer to then be synced to the user’s iPod.
CBS did not say whether it will begin to distribute more than just audio through iTunes, as Apple’s new iPod can now play streaming video. Disney announced a deal with Apple last week to offer five of its shows through iTunes for download on the new video iPod.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Though 97% of U.S. small-business owners have some degree of concern about today’s dismal economy, 26% plan to spend more on advertising - especially online and direct - and another 60% plan to spend about the same as in 2008,…
