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JCDecaux and Viacom Outdoor are the two remaining contractors in the pitch for Transport for London, an outdoor advertising contract worth approximately 1.2 billion pounds over 10 years, the U.K.’s Media Week reports. Clear Channel and Maiden have been eliminated from the running.
The two will pitch over the next two months for cross-track platform sites, station corridor posters, and escalator and train panels, all known as the London Underground Limited portfolio - one of the biggest outdoor advertising contracts in the world.
The value of the contract has increased significantly due to the emergence of TfL as the operator of London’s transport network.
Sirius XM Radio’s fourth quarter revenues are growing in the double digits; there should be no problem refinancing the debt due in 2009, chief Mel Karmazin told Reuters.
The company should manage to improve revenues next year, despite the recession,…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
