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In addition to declining viewer interest, advertisers, as well as viewers, have become jaded when it comes to reality TV, Mediaweek reports. With increased production values has come a sense of predictability, whether it’s battling the jungle on Survivor or Manhattan’s concrete jungle on the Apprentice franchises.
One advertiser said viewers also may be turned off by the level of branded entertainment in reality programs. “A show like The Apprentice was more compelling when the contestants were selling lemonade out on the street,” the buyer said. “Now we’re watching people create ad campaigns for Lamborghini, when they have no advertising experience. It’s so transparent.”
Most buyers agreed that any radical changes made to successful formats like that on Survivor risk alienating core viewers. With audience levels for the CBS series hovering in the mid-to-high teens, several advertisers said there may be only one way for the network to maintain those levels in the future. “It simply could run Survivor once a year, like American Idol,” said Brad Adgate, senior vp, director of research at Horizon Media. “That program hasn’t shown any audience erosion.”
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
