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Spending on direct marketing is predicted to grow by 6 percent annually from 2004-09, compared to a 2.4 percent growth from 1999 to 2004, according to new figures from the DMA and reported by AdAge. Direct marketing accounted for 47.9 percent of total ad spending in 2004, up a full percentage point from 1999.
Direct marketing is in increasing demand as marketers seek out one-to-one communications. But shifts are taking place even within the discipline, with spending on internet marketing growing at least three times faster than other direct media. Spending on internet marketing is forecast to reach $21.7 billion in 2009, up from 12.6 billion this year, while commercial email spending is expected to reach $600 million, up from $300 million.
The fly in the ointment of this growth is potential government intervention on the use of consumer information. In hopes of heading that off, the DMA called for DMA members to authenticate their emails.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
