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Media executives allocated more of clients’ online adspend to local media websites in the third quarter than earlier in the year, according to a Deutsche Bank/MediaPost survey of media executives regarding their clients’ use of online advertising, writes MediaPost (via MarketingVox). Media buyers and planners reported spending 18 percent of clients’ online display ad budgets, compared with 13 percent in the first two quarters, on local media, including local TV, radio and newspaper sites.
Google captured more than half of paid search spending - 51 percent. Yahoo Search Marketing (Overture) took 29 percent, and MSN 6 percent.
The largest share of display spending on portals went to Yahoo - 12 percent. MSN accounted for 8 percent, AOL for 5 percent. Targeted content sites received 34 percent of online display ad budgets.
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
