EyeWonder has launched a new Push-down Expandable ad format, iMedia reports. The new format is available to advertisers on sites like the home pages for CNN.com and AOL.com.
In August, EyeWonder launched AdWonder, a platform that supports interactive banner ads and user-initiated video ads.
Howard Stern won’t jump to satellite until January, but his D.C. audience has already begun its exodus, The Washington Post reports. Stern’s share of adults age 25 to 54 fell by nearly one-third during the July-September period, bottoming out at 3.4 percent, according to Arbitron.
During the same period in New York, Stern lost 15 percent of his listeners. Because he had been so far out in front of the pack, though, he remained tied for No. 1 with all-news WINS-AM.
Advertisers, marketers and retailers, worried that fuel prices will crimp spending on holiday shopping later this fall, are moving up their Christmas pitches, The New York Times reports. “It’s not just getting an earlier start on the Christmas season, it’s getting to shoppers before they see their first heating bills, while the weather is still good,” said Candace Corlett, a principal at WSL Strategic Retail, a consulting company in New York.
The Postal Service’s holiday mailing guide is to be sent to 110 million to 120 million addresses around Nov. 1, about two weeks earlier than last year.
A full 28 percent of online retailers said they would begin holiday marketing campaigns earlier this year than in 2004, according to Shop.org, the online arm of the National Retail Federation. Nearly half of the 119 companies surveyed said they would start by the end of this week, Shop.org reported.
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Seeking to justify eBay’s $4 billion purchase of Web-based communications phenomenon Skype Technologies, Meg Whitman, eBay’s chief executive, said that in a few short years, consumers can expect to make telephone calls for free, with no per-minute charges, as part of a package of services through which carriers make money on advertising or transaction fees, Reuters reports (via ZDNet).
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Creative “legend” Neil French, creative consultant to WPP Group, has tendered his resignation two weeks after his controversial remarks about women creatives during an industry event in Toronto caused an uproar, Adweek reports. French’s upsetting comments were that women with families aren’t as equipped as men to succeed in the advertising business.
Individual radio station ratings performances vary significantly between Arbitron’s “traditional” diary measurement system and the new PPM measurement system being tested in Houston, according to a new report by Coleman. The report, Early PPM Insights, features a comparison of ratings data from the Houston market, where Arbitron is testing the PPM audience measurement system that it hopes to introduce to the 50 largest U.S. radio markets by 2012.
The ratings for Air America, the liberal talk network, have gone from bad to nonexistent in the DC market, The Washington Post reports. After WWRC recorded a mere fraction of a rating point in the spring with syndicated shows from the likes of Al Franken, Janeane Garofalo and Stephanie Miller, Arbitron couldn’t detect a measurable listenership for the station this time around.
Entravision Radio announced today the launch of Jose: Toca lo que quiere, a Spanish-language radio format that is targeted to appeal to second and third generations of Hispanics. “Jose” personifies everything heard between the music on the new format, and will make his California debut today at 3:00 p.m. PST on KRCX 99.9 FM in Sacramento, at midnight on KCVR 98.9 FM in Modesto and on KCVR 1570 AM in Stockton. The format is also airing on KRZY 1450 AM in Albuquerque and KMXA 1090 AM in Denver.
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Nielsen Media Research, which has previously announced it would provide three streams of ratings data in late December to deal with the lagging effects of DVR playback, has announced that it will add a fourth stream specifically for journalists who track the TV ratings system, Mediapost reports. The original plan was already complicated, and had buyers and sellers struggling to decide which set will be used as the currency of TV ad deals, particularly since they are beginning to plan for the 2007 uprfront advertising marketplace.
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In what has been called a fierce bidding war against USA Network, Sci Fi Channel, TBS, and TNT, Spike TV has won television rights to all six Star Wars movies, E! Online reports. The price for the series hovered at $50 million a few months ago, but the exclusive, six-year deal finally went for a reported $65 to $70 million.
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Commander in Chief, the new Geena Davis show in which she plays the president of the United States, equaled its series-low rating among adults 18-49 last night, amid a new conspiracy theory circulating online that the show is really a ploy to help pave the way to the White House for Hillary Clinton, Media Life reports. The show posted a 4.3 final rating among 18-49s last night, down 9 percent from last week and tying its season low through the first five episodes.
A survey of direct marketers concludes that the share of internet sales will increase to 43 percent of all catalog, retail and e-commerce sales in 2007 - and 46 percent by 2009 - according to the new “Multichannel Marketing 2005 Report” issued by the Direct Marketing Association at DMA-05 in Atlanta, reports DM News (via MarketingVox). In 2004, 38 percent of orders were placed online, according to the report, which also outlines best practices and industry benchmarks.
Survey respondents said 33 percent of web-based sales in 2004 were new customers, while 53 percent had shifted from phone or mail - up from 42 percent in 2003.
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French billionaire Vincent Bollore has continued to up his stake in Aegis Group this week - as of this morning, it rests at 19.96 percent, Brand Republic reports. When Bollore’s stake in Havas reached 20 percent at the end of April, he took control of the company, winning four board seats and becoming chairman.
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WPP Group market research firm Millward Brown will begin offering a web advertising copy-testing service - DigitalLink - to agencies, similar to services it offers for TV, print, outdoor and radio ad campaigns, reports AdWeek (via MarketingVox). The first collaboration between Millward Brown and Dynamic Logic, the online advertising brand research firm it bought in June, DigitalLink will test creative executions via user surveys to determine whether they achieve campaign branding objectives. The service will be tested starting November 1, and launched soon thereafter.
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Havas’s Euro RSCG will be marketing Sirius Satellite Radio’s Howard Stern channels, say executives familiar with the pitch, AdAge reports. Nine shops pitched the Stern project initially, but Doner, which handles the rest of Sirius’s business, was not involved in the pitch.
The best response rates when it comes to generating leads come from telephone (5.53 percent response rate), dimensional mail (5.28 percent), and email (3.39 percent), according to the DMA’s report on direct marketing response rates, B to B writes.
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