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Individual radio station ratings performances vary significantly between Arbitron’s “traditional” diary measurement system and the new PPM measurement system being tested in Houston, according to a new report by Coleman. The report, Early PPM Insights, features a comparison of ratings data from the Houston market, where Arbitron is testing the PPM audience measurement system that it hopes to introduce to the 50 largest U.S. radio markets by 2012.
According to the report: The 12+ AQH share differences between diary and PPM are more dramatic in Houston than they were in Philadelphia; Commercial English-language music stations in Houston benefit the most from PPM versus diary measurement; Almost all stations in Houston have larger Cume audiences in PPM than in diary, but commercial English-language stations experience larger than average Cume increases; All Houston stations have lower TSL in PPM than in diary, but Spanish language stations generally experience larger declines in TSL than do English language stations.
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When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
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Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
