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The best response rates when it comes to generating leads come from telephone (5.53 percent response rate), dimensional mail (5.28 percent), and email (3.39 percent), according to the DMA’s report on direct marketing response rates, B to B writes.
Telephone also led response rates for direct-order purchases, at 5.78 percent. That number is up only slightly from 5.73 percent in 2004. Dimensional mail again ranked second (2.3 percent), followed by catalog response rates (2.18 percent).
The research looked at 570 campaigns in 21 industries and 19 direct response channels, including direct mail, email, search marketing, and outbound telemarketing.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
