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The best response rates when it comes to generating leads come from telephone (5.53 percent response rate), dimensional mail (5.28 percent), and email (3.39 percent), according to the DMA’s report on direct marketing response rates, B to B writes.
Telephone also led response rates for direct-order purchases, at 5.78 percent. That number is up only slightly from 5.73 percent in 2004. Dimensional mail again ranked second (2.3 percent), followed by catalog response rates (2.18 percent).
The research looked at 570 campaigns in 21 industries and 19 direct response channels, including direct mail, email, search marketing, and outbound telemarketing.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
