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Advertisers, marketers and retailers, worried that fuel prices will crimp spending on holiday shopping later this fall, are moving up their Christmas pitches, The New York Times reports. “It’s not just getting an earlier start on the Christmas season, it’s getting to shoppers before they see their first heating bills, while the weather is still good,” said Candace Corlett, a principal at WSL Strategic Retail, a consulting company in New York.
The Postal Service’s holiday mailing guide is to be sent to 110 million to 120 million addresses around Nov. 1, about two weeks earlier than last year.
A full 28 percent of online retailers said they would begin holiday marketing campaigns earlier this year than in 2004, according to Shop.org, the online arm of the National Retail Federation. Nearly half of the 119 companies surveyed said they would start by the end of this week, Shop.org reported.
Carnival Cruise Lines’ TV commercials started appearing Oct. 9, during the baseball playoffs. The home page of the Web site of the Bath and Body Works retail chain, part of Limited Brands, is already crammed with silver snow globes and red tree ornaments, and proclaims, “Get ready for the perfect Christmas.”
Since Oct. 10, Expedia has been enticing consumers to book holiday trips early with ads and travel discounts. A Gymboree store on the Upper West Side of Manhattan, part of the children’s clothing chain, has a window poster that reads, “We wish you a merry family.”
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
