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A survey of direct marketers concludes that the share of internet sales will increase to 43 percent of all catalog, retail and e-commerce sales in 2007 - and 46 percent by 2009 - according to the new “Multichannel Marketing 2005 Report” issued by the Direct Marketing Association at DMA-05 in Atlanta, reports DM News (via MarketingVox). In 2004, 38 percent of orders were placed online, according to the report, which also outlines best practices and industry benchmarks.
Survey respondents said 33 percent of web-based sales in 2004 were new customers, while 53 percent had shifted from phone or mail - up from 42 percent in 2003.
Some 65 percent of respondents said a multi-channel approach in DM campaigns yields a better ROI; 7 percent said a single-channel approach achieved higher ROI. Among the top benefits cited for online marketing were increased revenue (73 percent), greater visibility (58 percent), cost savings (56 percent) and access to new customers/new segments (54 percent).
Nearly three-quarters (74 percent) of companies’ email marketing budgets was spent on customer retention as opposed to acquisition, according to the report, which was produced by DoubleClick and Abacus, with commentary by Mark Swedlund, SVP of Haggin Marketing.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Google CEO Eric Schmidt wishes he could “rescue” newspapers, but he doesn’t believe that simply purchasing newspapers would solve their business problems.
In an interview with Fortune, Schmidt says the solution to the problems newspapers are facing lies in integration.…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Apple’s iTunes Store is set to significantly shift its approach to selling songs online, including dropping copying protection (digital rights management, or DRM) and introducing a new pricing plan, reports the Wall Street Journal.
Rather than the standard 99 cents…
Online spending in several key categories, including Sports & Fitness and Video Games, increased and outperformed offline spending during the 2008 holiday season, while overall online and offline spending in other home and luxury-goods categories decreased across the board, according…
Walgreens December sales of $6.1 billion were an increase of 10.8% from $5.5 billion for the same month in 2007, the company announced. Same-store sales rose 4.9%, while comparable store front-end sales increased 0.4%.
Walgreens transactions in comparable stores increased…
