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Howard Stern won’t jump to satellite until January, but his D.C. audience has already begun its exodus, The Washington Post reports. Stern’s share of adults age 25 to 54 fell by nearly one-third during the July-September period, bottoming out at 3.4 percent, according to Arbitron.
During the same period in New York, Stern lost 15 percent of his listeners. Because he had been so far out in front of the pack, though, he remained tied for No. 1 with all-news WINS-AM.
Among all stations in the Washington market, WJFK fell from fifth place to eighth with adult listeners during daytime hours (6 a.m. to 7 p.m.), the most listened-to period of the day. The decline can largely be blamed on Stern, since the station’s other daytime personalities — the Junkies, Don & Mike, and the syndicated Bill O’Reilly — drew nearly the same or slightly better ratings compared with the preceding three months.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
