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October 21st, 2005

Lifetime Makes Largest Media Buy for Original Movie

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In the largest media buy the network has undertaken for an original movie, Lifetime and Carat Fusion have developed an extensive online campaign for the upcoming miniseries, Human Trafficking, Mediaweek reports. The Flash-based ads are currently running on news sites like Washingtonpost.com and Newsweek.com, promoting the series’ premiere Monday, Oct. 24. Carat believes that seeing the ads on news sites lends the program weight, though there are also ads on entertainment sites like Yahoo.

Related topics: Media Department, TV Cable, Women, Entertainment, Campaigns of Note, Interactive, Buying, Television...    email this    permanent link

IceTV: Watch Local TV, Cable, on Mobile Devices

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A new service from Bryan Media may be available next year that will allow pocket PC and mobile phone users to watch their favorite local channels and cable television shows on their mobile devices, anywhere there is a wireless data signal available. IceTV, which stands for interactive communications and entertainment TV, will launch with a channel line-up that includes news, sports, weather, and a slate of entertainment programming.

Related topics: New Tech, Interactive, Television...    email this    permanent link

Channel Planning Tool Shows Print Editorial Most Powerful Medium

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The first installment of data from Compose, a new channel planning tool developed jointly by WPP’s Kantar Media Research unit and Dutch software developer pointlogic, shows that the most powerful overall medium is print editorial content, Mediapost reports. TV advertising ranks next, followed by in-store advertising, newspaper advertising, magazine ads, company websites, online search, radio ads, and free customer magazines.

Related topics: Planning, New Tech, Media Department, PR, Search Engine Marketing, Feature, Viral Marketing, Signs of What's to Come, Measurement/Analytics, Integrated/Cross-Media/Convergence, Outdoor, Radio, Print, Agencies, Behavioral Marketing, Buying, Branding, Television...    email this    permanent link

Stern: ‘I Have Personal Lines Where I Won’t Go’

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Without the tough restrictions of the FCC and his bosses at Infinity Broadcasting, Howard Stern has said that he hasn’t yet ruled anything out as too outrageous for his show on Sirius Satellite Radio, the New York Times writes. However, Scott Greenstein, president of entertainment and sports for Sirius, said that Stern has a history of knowing where to draw the line, and Stern himself said, “I have my own personal lines where I won’t go.”

Related topics: Planning, Regulatory, Feature, Measurement/Analytics, Entertainment, Buying, Creative Issues, Radio...    email this    permanent link

TNT Unveils Kobe Bryant, Shaq Billboards

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Turner Network Television yesterday unveiled an ad campaign to promote the network’s exclusive Thursday night NBA doubleheader coverage. Campaign billboards featuring solo action shots of Shaquille O’Neal and Kobe Bryant will appear in Atlanta, Los Angeles, and New York.

Related topics: Media Department, Men, Promotions, TV Cable, Integrated/Cross-Media/Convergence, Entertainment, Print, Outdoor, Branding, Campaigns of Note, Television...    email this    permanent link

Privacy Advocates: Military Database Invasive, Must Stop

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Over 100 groups led by the Electronic Privacy Information Center have written to Secretary of Defense Donald Rumsfeld to demand that the U.S. military stop developing a database of personal information about U.S. teens, AdAge reports. The database, launched in 2002, when Congress combined some individual military service recruiting functions, is apparently meant for marketing purposes for recruiting, but the letter warns that it could lead to broader government tracking of personal information.

Related topics: Regulatory, Sign of Doom, Youth, Privacy, Men, Defense, Demographics, List Marketing, Direct...    email this    permanent link

Google Revenue Doubles, Profit Grows Sevenfold

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In what is usually a slow quarter for online, Google reported a record $1.6 billion in revenue for the third quarter, nearly double in the same quarter a year ago, and up 14 percent from the second quarter of this year, reports ClickZ (via MarketingVox). Net income increased sevenfold from year-ago profits, reaching $381 million, or $1.31 per share. Revenue from abroad constituted 39 percent of all revenue, up four percent from 3Q04, driven in part by Google’s reseller program in China.

Related topics: Signs of What's to Come, Text Ads, Search Engine Marketing, Planning, Buying, Online Networks, Interactive...    email this    permanent link

XM: Attend the World Series, Get a Free Radio

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In what is being touted as the largest giveaway in World Series history, XM Satellite has announced that it will give a coupon for a free satellite radio to every fan entering U.S. Cellular Field in Chicago for the first Series game between the White Sox and the Astros, Mediaweek reports.

Related topics: Promotions, Sponsorships, Men, Entertainment, Campaigns of Note, Radio...    email this    permanent link

‘Colbert Report’ Logical Spin-Off from ‘Daily Show’

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The Colbert Report is funny, smart, and a logical spin-off from Comedy Central’s Daily Show, writes Toni Fitzgerald of Media Life. In a quality that may not become fully appreciated until the elections in 2008, the show - which has Stephen Colbert acting as a fictional, pompous news anchor obviously modeled after Fox’s Bill O’Reilly and others - it looks as though it could act as a logical point of attraction for America’s “increasingly disgruntled left,” Fitzgerald writes.

Related topics: Opinion, Planning, Signs of What's to Come, TV Cable, Media Department, Entertainment, Branding, Buying, Creative Issues, Demographics, Television...    email this    permanent link

Fairchild’s ‘Children’s Business’ Shuttered

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Conde Nast’s Fairchild Publications will cease publication of Children’s Business with the October issue, B to B reports. The magazine, introduced in 1985 for retailers of children’s apparel, accessories, and footwear, will shift coverage of those topics to Women’s Wear Daily and Footwear News.

Related topics: Newspapers, Planning, Women, Youth, Media Department, Magazines, Business-to-Business, Buying, Demographics, Print...    email this    permanent link
October 21st, 2005
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