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Over 100 groups led by the Electronic Privacy Information Center have written to Secretary of Defense Donald Rumsfeld to demand that the U.S. military stop developing a database of personal information about U.S. teens, AdAge reports. The database, launched in 2002, when Congress combined some individual military service recruiting functions, is apparently meant for marketing purposes for recruiting, but the letter warns that it could lead to broader government tracking of personal information.
The military says that, just as in the private sector, it needs a database to more effectively target potential recruits. The database contains information on teens such as favorite subjects, grade point averages, records from state motor vehicle departments, and scrambled social security numbers to help weed out duplicates.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
