Interaction with Radio Websites Growing
A recent survey of almost 35,000 MediaSpan Network site visitors finds that local radio station website visitors actively accessing their local sites to stream music and download podcasts. Fifty percent of all site visitors across all formats and demos go online at least monthly to stream their favorite station and 11 percent download podcasts.
Talk has the most active downloaders of podcasts. Twenty-four percent of visitors to “Sports Talk” stations go online at least weekly to download podcasts of their favorite programs while “News Talk” falls closely behind with 22 percent.





