»

Interaction with Radio Websites Growing

A recent survey of almost 35,000 MediaSpan Network site visitors finds that local radio station website visitors actively accessing their local sites to stream music and download podcasts. Fifty percent of all site visitors across all formats and demos go online at least monthly to stream their favorite station and 11 percent download podcasts.

Talk has the most active downloaders of podcasts. Twenty-four percent of visitors to “Sports Talk” stations go online at least weekly to download podcasts of their favorite programs while “News Talk” falls closely behind with 22 percent.

Related topics: Feature, Youth, Women, Interactive, Radio...    email this    permanent link

Jordan Scores Big for 60 Minutes

60minjordan.jpg

Michael Jordan’s rare interview on CBS’s 60 Minutes last night propelled the show to a 4.4 Nielsen overnight rating among viewers 18-49, its best showing of the season, MediaLife reports. It was up 42 percent over the show’s season-to-date overnights average.

Related topics: Television...    email this    permanent link

World Series Ratings Off 30%

The first two games of the World Series on Fox are averaging a 10.3/17 rating, down 30 percent from last year’s first two games which produced a 14.7/25, Mediaweek reports. Still, the games were the highest rated programming in prime time on both nights.

Related topics: Television...    email this    permanent link

Coke Interactive Account to AKQA

coke.png

Following a global review, Coca-Cola Co. has awarded lead interactive agency duties to AKQA (which landed creative duties in June for the Coke Zero launch), reports AdAge (via MarketingVox). The agency will lead Coke’s global and local interactive agency roster “in developing long-term creative and technical efficiencies throughout our system,” according to Coke, and help “coordinate different projects on both a global and a local scale.” Among those thought to have bid for the reported $6 million assignment include Avenue A/Razorfish, Digitas’s Modem Media, IMC2, OgilvyOne and R/GA.

Time Warner, NBC Ready Startover Program

Time Warner Cable and NBC Universal Cable have rolled out a plan that will allow Time Warner Cable customers to restart TV shows already in progress, TheStreet.com reports.

Related topics: Television...    email this    permanent link

Real Simple to Launch Syndicated Column, PBS Show

realsimple1.jpg

Time Inc.’s Real Simple will produce a syndicated column available to newspapers through United Feature Syndicate beginning Nov. 1, Mediaweek reports. The monthly will also launch its first television show in January on PBS.

Sex, Love and Secrets Canned

sexlovesecrets.jpg

One of the lowest-rated shows on TV, Sex, Love and Secrets, has been cancelled, effective immediately, MediaLife reports. The UPN show featuring Denise Richards was averaging a 0.8 rating in 12-34s and a 0.6 in 18-49s, 45 percent below last year’s Tuesday 9 p.m. timeslot average. Production went on hiatus barely two weeks into its run.

Billboard Company Poisoned Palm Trees, Sworn Statement Claims

regency.jpg

Regency Outdoor Advertising, the Southern California billboard company worth an estimated half a billion dollars, has been accused of using bribes to position and maintain certain billboards, the LA Times reports. While co-owners Brian and Drake Kennedy claim no wrongdoing, sworn statements in lawsuits by a former Regency executive and an attorney who represented the firm say that the brothers have paid off politicians and bribed the Caltrans billboard inspector for LA and Orange counties.

Postal Rate Commission: Periodicals Rate Overhaul Not Our Job

postal rate commission.jpg

The Postal Rate Commission will not get involved in a dispute between the U.S. Postal Service and the five large publishing companies that have asked for a radical revamping of the rate structure for Periodicals, DM News reports.

Meredith Net Income Up 11 Percent in Fiscal Q1

meredith.jpg

Meredith Corp. announced today that its fiscal first-quarter net income rose 11 percent, BusinessWeek reports. While its broadcasting unit saw reduced political advertising, its magazine division, with its new acquisitions and increased advertising, helped offset those decreases. Acquisitions included Parents, Family Circle, Fitness, Child, and Ser Padres.

Related topics: Media Department, Print, Television...    email this    permanent link

Growth in Developing Countries Spurs Ad Spend Hike

zenithoptimedia.jpg

ZenithOptimedia has increased its projection of 2005 global advertising spending from 4.7 percent to 5.2 percent, Reuters reports. The media buying and planning agency said that Brazil, Russia, India, and China are contributing 27 percent of world ad growth this year, compared to 16 percent of the global gross domestic product growth.

The firm began the year predicting a 5.4 percent growth over a year ago, but had lowered its prediction to 4.7 percent in July.

Hispanic Radio Surges, Especially Among Youth

que buena.jpg

The radio ratings landscape saw major shifts this summer, particularly in Hispanic radio, Mediaweek reports. According to the first round of ratings from the Arbitron summer survey, Spanish Broadcasting System’s KXOL-FM in Los Angeles, newly revamped as Hurban, jumped from a 2.0 to a 4.2 overall rating share, tying for number two. KPWR-FM’s Rhythmic Top 40, which has a large percentage of young Hispanics in its audience, fell to fourth place in the same market.

Yahoo Search Nixes Monthly Adspend Minimum

yahoo.jpg

Yahoo is reaching out to smaller advertisers (as Google has done) - by eliminating its $20 minimum monthly spend for sponsored search, writes ClickZ (via MarketingVox), pointing out that the move comes on the heels of Yahoo’s having wooed smaller publishers with the launch of its Yahoo Publisher Network in August. The move will likely make Yahoo Search more attractive to small advertisers and those who want to run one-time or seasonal campaigns.

‘Real Simple’ Competition, ‘Weekend’ Names Publisher

hearst tower.jpg

Hearst’s Weekend title is officially moving out of test phase and into regular publishing, with an increase in frequency to five issues for 2006, beginning with a May/June issue, and the naming of a publisher - Lauren Michaels, previously associate publisher at Hearst’s Good Housekeeping, AdAge reports.

Blogs Bogging Down U.S. Work Force

A best-guess extrapolation of blog-related surveys and data suggests that work time spent reading and posting to blogs this year will consume 2.2 percent of U.S. labor force hours, AdAge reports. Work time spent on blogs unrelated to work will take up 1.65 percent of labor force hours.

Related topics: Interactive...    email this    permanent link

Budget Rent A Car Launches Blog-Focused Treasure Hunt Campaign

up your budget.jpg

Budget Rent A Car, with help from blogger and marketing strategist B.L. Ochman and Impax Marketing Group’s Jay Arnold, today launched an online-only campaign - Up Your Budget - in which “treasure hunters” from across the country can follow online video clues, blog about their experiences, and search for a two-inch sticker which, if found, can be used to claim one of sixteen $10,000 prizes.

The campaign is being promoted almost entirely through Blogads, though some keywords on Google and Yahoo were purchased as well.

Bollore Stake in Aegis Reaches 20.22 Percent

Vincent Bollore has taken his stake in media buying and research group Aegis up from 20.13 percent, where it stood at the end of last week, to 20.22 percent, Brand Republic reports. He is expected to make clear his intentions sometime this week, now that he has moved beyond a 20 percent holding. According to U.K. regulations, Bollore is bound to make a bid for the company if he acquires shares giving him 30 percent or more of the voting rights in Aegis.

MARKETING JOBS