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A best-guess extrapolation of blog-related surveys and data suggests that work time spent reading and posting to blogs this year will consume 2.2 percent of U.S. labor force hours, AdAge reports. Work time spent on blogs unrelated to work will take up 1.65 percent of labor force hours.
About one in four people in the labor force visit blogs and on average spend 3.5 hours during the work week engaging with them. And, because blog readers tend to be the most engaged readers of online content, it seems for now as though they are not siphoning blog time from time spent reading their favorite new sites, but are rather reading blogs in addition to existing online behavior.
While it’s difficult to measure how much blog time actually relates to work, AdAge’s analysis estimates that just 25 percent of blog visits directly connect to the job.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
