»
Budget Rent A Car, with help from blogger and marketing strategist B.L. Ochman and Impax Marketing Group’s Jay Arnold, today launched an online-only campaign - Up Your Budget - in which “treasure hunters” from across the country can follow online video clues, blog about their experiences, and search for a two-inch sticker which, if found, can be used to claim one of sixteen $10,000 prizes.
The campaign is being promoted almost entirely through Blogads, though some keywords on Google and Yahoo were purchased as well.
Here’s how it works: Video clues for four new cities per week, for four weeks, can be found at the Up Your Budget site. There will be a new video clue here each day of the week for each city (but the name of the city isn’t shared - treasure hunters are left with only a region and must discover the city themselves). The video clues begin at a Budget location, then move on to show a few seconds of the city. By Friday, the clues will tell a story that leads to the treasure, symbolized by a two-inch sticker in a public place.
When a treasure hunter finds a sticker, they must document (with video or a camera) the find, then call the 800 number on the sticker. Treasure hunters also have their own blog where they can write about their experiences and upload videos or photos of their search.
Ads are running on about 40 of the top blogs that cover the topics of lifestyle, music, and baseball, among others. “The point is to prove that traditional media does take the news from us these days,” said Ochman. With that in mind, Budget has not even prepared a press release about the campaign.
The Up Your Budget blog was designed by Design4Results’ Komra Moriko and advertising was created by Hugh Macleod. Center City Film & Video shot the video clues.
Spanish Broadcasting System believes Arbitron’s PPM could have a potentially devastating impact on Spanish-language radio stations, and has hired a PR firm to help educate the public about possible damage that could be caused to Hispanic communities.
MirRam Group partner…
Cox Radio and Inner City Broadcasting are waging war against the commercial rollout of Arbitron’s PPM, saying in industry print ads that the lack of MRC accreditation should have grounded the PPM rollout until the new system passes inspection.
The…
Microsoft is testing text-based ads on Live Search Mobile in the U.S. The beta program will expand beyond the U.S. later this year.
Microsoft is also launching display ads for mobile users of Windows Live Messenger and Live Hotmail.
While…
Millennials (young adults ages 16-27) not only look for more rich media but also greatly influence the buying decisions for home as well as mobile technologies and services, according to the initial results of a Motorola study, MarketingChart reports (via MediaPost).
The study, commissioned…
CBS College Sports Network is launching an advertising network that will span all of the network’s sports properties.
The network will include NCAA.com and the collegiate sections of CBSSports.com, along with the official sports sites of about 215 colleges, writes Multichannel News.…
A new list from Direct Media Inc. reaches subscribers to SportsField Management magazine. The list includes owners, managers, supervisors, laborers and coaches, at a price of $120/M.
Time Inc.’s has identified more than 26 million corporate credit card holders and is…
