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Following a global review, Coca-Cola Co. has awarded lead interactive agency duties to AKQA (which landed creative duties in June for the Coke Zero launch), reports AdAge (via MarketingVox). The agency will lead Coke’s global and local interactive agency roster “in developing long-term creative and technical efficiencies throughout our system,” according to Coke, and help “coordinate different projects on both a global and a local scale.” Among those thought to have bid for the reported $6 million assignment include Avenue A/Razorfish, Digitas’s Modem Media, IMC2, OgilvyOne and R/GA.
AKQA’s other high-profile clients include Microsoft’s Xbox; it designed the interactive guide for Xbox and is launching websites for all Xbox-branded games, reports AdWeek. Earlier this month, it launched a site and viral campaign for “Perfect Dark Zero,” a game for Xbox to be released next month.
To appeal to the youth market, Coke has been pursuing strategies in sports, music, videogames, mobile marketing, search and integrated content, and it has launched the ICoke.com, MyCoke.com and Fridge.com corporate sites.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
