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A recent survey of almost 35,000 MediaSpan Network site visitors finds that local radio station website visitors actively accessing their local sites to stream music and download podcasts. Fifty percent of all site visitors across all formats and demos go online at least monthly to stream their favorite station and 11 percent download podcasts.
Talk has the most active downloaders of podcasts. Twenty-four percent of visitors to “Sports Talk” stations go online at least weekly to download podcasts of their favorite programs while “News Talk” falls closely behind with 22 percent.
Younger skewing formats also fare well in the podcasting arena, as CHR/Top 40 stations had the highest percentage of “occasional” downloaders (at least once monthly) at 53 percent, closely followed buy CHR/Top 40 at 50 percent.
Half of all visitors to “Adult Rock” and 43 percent of listeners to “Modern AC” visit their local station websites to stream music at least weekly (the highest among any format). According to MediaSpan, since these formats also tend to skew heavily female online (61 percent and 80 percent respectively) plus have a high proportion of people between the ages of 30-44, (44 percent and 51 percent) one might consider “at work moms” the most active radio streamers.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
