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Yahoo is reaching out to smaller advertisers (as Google has done) - by eliminating its $20 minimum monthly spend for sponsored search, writes ClickZ (via MarketingVox), pointing out that the move comes on the heels of Yahoo’s having wooed smaller publishers with the launch of its Yahoo Publisher Network in August. The move will likely make Yahoo Search more attractive to small advertisers and those who want to run one-time or seasonal campaigns.
“Ultimately, we are focusing our efforts on making advertising with us as easy and as rewarding as possible, for both our current advertisers as well prospective advertisers. This is just one small step in that direction,” a Yahoo spokesperson told ClickZ.
Google, which has welcomed small advertisers and publishers, last week posted record third-quarter revenues of $1.6 billion.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Though 97% of U.S. small-business owners have some degree of concern about today’s dismal economy, 26% plan to spend more on advertising - especially online and direct - and another 60% plan to spend about the same as in 2008,…
