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Responding to market demand for sophisticated online advertising options and more ways to reach viewers, Comedy Central will launch a broadband-enabled site - MotherLoad.com, to go live on November 1 - with new broadband video content that consists of 3- to 5-minute original shorts, up to 80 per week, aimed at an online “content-snacking” audience, writes AdAge (via MarketingVox).
Advertisers will include Verizon Wireless, Volkswagen and the U.S. Army. The site’s launch sponsor is Verizon Broadband. Most of the ads will be 15- or 30-second video units, one ad for every three pieces of content. Users will not be able to stop the ads.
Network executives also said such content could move to wireless or video on demand after premiering on the broadband player. Comedy Central has deals to supply video content to Verizon, Sprint, Cingular and Virgin Mobile.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
The new ads running below the fold on the front page of The New York Times sell for $75,000 on weekdays and $100,000 on Sundays, the New York Post reports.
The New York Times began selling advertising below the fold on…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Apple’s iTunes Store is set to significantly shift its approach to selling songs online, including dropping copying protection (digital rights management, or DRM) and introducing a new pricing plan, reports the Wall Street Journal.
Rather than the standard 99 cents…
Online spending in several key categories, including Sports & Fitness and Video Games, increased and outperformed offline spending during the 2008 holiday season, while overall online and offline spending in other home and luxury-goods categories decreased across the board, according…
Walgreens December sales of $6.1 billion were an increase of 10.8% from $5.5 billion for the same month in 2007, the company announced. Same-store sales rose 4.9%, while comparable store front-end sales increased 0.4%.
Walgreens transactions in comparable stores increased…
