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Google, recently venturing into print advertising, is considering yet another new way to extend its advertising program, this time to TV, according to the New York Post. TV would perhaps be a tough nut for Google to crack, as network executives have been successful in resisting all efforts to resell their ad time and network executives - as well as media buyers - reject the idea that “buying a TV spot can be reduced to a computer-run auction,” the Post writes.
Enron once tried to create a marketplace for trading TV advertising in 2001, but after the venture was dissolved, employees said that the company had been able to make some deals in the cable spot market but had no luck attracting major networks or media firms.
Media executives said that Google could perhaps make a start with niche cable channels that desperately need ad dollars, but that it’s pretty hard to imagine most sellers being willing to put their inventory in someone else’s hands.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
