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The Wall Street Journal Online continues its bid to entice new advertisers by holding an Open House from Nov. 7 through Nov. 12, during which nonsubscribers will be able to access the entire site with no subscription fees or registration required, B to B reports. Sprint Nextel and other “major blue-chip advertisers” will sponsor different days during the Open House.
An online ad campaign promoting the Open House will run on Dow Jones outlets - The Wall Street Journal and Barron’s, for example - and more than a dozen websites including Bloomberg, NYTimes.com, Reuters, and Washingtonpost.com.
WSJ.com, the largest paid subscription news site on the web, has 764,000 paid subscribers, an increase of 9 percent compared with last year.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
