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Chicago’s four-game sweep of the Houston Astros averaged an 11.1 national rating with a 19 share on Fox. That’s down about 7 percent from the previous low, an 11.9 with a 20 share for the 2002 World Series between the Anaheim Angels and the San Francisco Giants, AP Reports (via SI.com). This year was a drop of almost 30 percent from last year’s series, in which the Boston Red Sox swept the St. Louis Cardinals for their first title in 86 years. That had a 15.8 rating with a 25 share.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Google CEO Eric Schmidt wishes he could “rescue” newspapers, but he doesn’t believe that simply purchasing newspapers would solve their business problems.
In an interview with Fortune, Schmidt says the solution to the problems newspapers are facing lies in integration.…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Apple’s iTunes Store is set to significantly shift its approach to selling songs online, including dropping copying protection (digital rights management, or DRM) and introducing a new pricing plan, reports the Wall Street Journal.
Rather than the standard 99 cents…
Online spending in several key categories, including Sports & Fitness and Video Games, increased and outperformed offline spending during the 2008 holiday season, while overall online and offline spending in other home and luxury-goods categories decreased across the board, according…
Walgreens December sales of $6.1 billion were an increase of 10.8% from $5.5 billion for the same month in 2007, the company announced. Same-store sales rose 4.9%, while comparable store front-end sales increased 0.4%.
Walgreens transactions in comparable stores increased…
