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WPP Chief Executive Martin Sorrell said that leading media companies like News Corp. are on the verge of panic over the Internet, Reuters reports (via YahooNews). Singling out the recent Internet acquisition spree by News Corp., he said the company has been making internet acquisitions “almost willy-nilly.”
This year, News Corp. has spent about $1.3 billion to buy MySpace.com owner Intermix Media, gaming Web network IGN Entertainment, and online sports company Scout Media.
He told Internet Advertising Bureau conference’ attendees that declining circulation, viewership and revenue figures had big media companies running scared. “I think there’s a certain amount of panic among media owners,” Sorrell said. “Most of these companies, ours included I suppose, are run by 50- or 60-year-olds who have trouble getting it, and who really don’t want to see change on their watch.”
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
